A little perspective.
A better next step.
Useful ideas for people running a business, not a website department.

DIY website or web designer: what’s right for you?
An honest look at time, flexibility and the support you need to get a useful website live.
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How much does a website cost in Toronto?
A practical way to think about scope, budget and what your website investment actually includes.
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7 questions to ask before hiring a web studio
A better first conversation starts with clear questions about scope, ownership and what happens next.
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Is a slow website getting in your customers’ way?
How to spot everyday friction and focus on the improvements visitors will actually notice.
Read the articleStart with a clearer pictureKnow what’s working.
Know what’s working.
See what comes next.
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