Superconnected
The Superconnected journal

A little perspective.
A better next step.

Useful ideas for people running a business, not a website department.

DIY website or web designer: what’s right for you?

An honest look at time, flexibility and the support you need to get a useful website live.

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How much does a website cost in Toronto?

A practical way to think about scope, budget and what your website investment actually includes.

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7 questions to ask before hiring a web studio

A better first conversation starts with clear questions about scope, ownership and what happens next.

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Is a slow website getting in your customers’ way?

How to spot everyday friction and focus on the improvements visitors will actually notice.

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