A website for your small business can make or break your business. If you have a good website, you’ll soon be surprised how much new business effortlessly comes your way. However, if your website is weak or unwelcoming, potential customers will take a quick look and then click away, and will take their business elsewhere instead.

Designing a strong and enticing website is not as difficult as you might think. There are many things you can do to encourage customers to spend their money on your products and services.

Six Tips for Small Business Web Design

You need to make a website that stands out above the rest without it being overly busy or complicated. Your potential customers need to feel informed and welcomed without being overwhelmed with too much information. They also need to know that you are a vendor or service provider that they can trust.

1. Be Straightforward

Your site’s visitors should know what your business is about in the first few seconds. According to some statistics, it takes only fifty milliseconds (0.05 seconds) to get a first impression of a site and to decide whether to stay or leave. It’s therefore vital that you draw them in right away.

Potential customers need to know about your product or service immediately and should not have to search for the information they came to discover.

2. Keep Contact Information Front and Center

If the customer wishes to move forward with purchasing your product or hiring you for a service, doing so should be as easy as possible. A call to action should be clear and should be easy to execute. If someone does not know how to take the next steps without much effort on their part, it’s likely that they won’t.

3. Share Favorable Reviews

Many people won’t use a business unless they know that others have been pleased with its products and services. If you have good reviews to share, share them. 97% of consumers read reviews for local businesses, and 90% of them say they are influenced by them.

Use this tool to help promote your business in your small business web design. It’s one of the most effective tools you have.

4. Use SEO to Your Benefit

Keeping your site relevant with consistent updates helps it rank higher in search engine results. Static sites slip to the bottom of results faster than one might imagine. Including keywords, photos, blog posts and videos will help keep your site at the top.

5. Make Your Site Mobile Friendly

Some studies have found that as much as 70% of web traffic happens on a mobile device. Because of this, it’s crucial that your site is mobile friendly. Sites that work only on desktop devices will lose mobile customers right away due to difficulty with navigation.

6. Colours Matter

The concept of colour psychology suggests that different colours elicit different reactions from people, and you can use this to your advantage on your small business website. Colours like red, green, blue and yellow are more pleasing to the eye online and can help encourage potential customers to explore your site more thoroughly than other colours.

Effective Web Design Can Revitalize Your Business

Once you use effective small business web design strategies to create an inviting site, you will be amazed at the uptick in business you will experience. This simple change can make a major difference in your customers’ experience and impression of your business, and that can lead to more sales and more customer traffic.